Thursday, August 20, 2009

Guess Who Got a Makeover?


No, not me (unfortunately). But St. Ives, maker of the beauty-cabinet-staple apricot scrub and other skin care products, just got a little greener.

The company is introducing a reformulated product line that uses 100% natural exfoliants and extracts, and post-consumer recycled packaging whenever possible.

I was also happy to find that many of the products are made without parabens or phthalates, contain no animal derived ingredients, and aren't tested on animals. (Now if only they'd get rid of SLS and SLES!) 

Still, it's a welcome improvement in the drugstore beauty aisle.

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